iBiquity, Citadel Media Partner For Digital Upgrades
September 27, 2010 at 11:38 AM (PT)
IBIQUITY DIGITAL CORP. and CITADEL MEDIA announced a partnership which will enable stations to upgrade to digital broadcasting while avoiding cash expenditure. Stations will have the opportunity to provide on-air inventory to CITADEL MEDIA in exchange for the HD Radio license fee and equipment supplied by BROADCAST ELECTRONICS, CONTINENTAL, HARRIS and NAUTEL.
"We're seeing exciting progress and continued momentum in the consumer rollout of HD RADIO TECHNOLOGY. There are now over 15 automakers building the technology into more than 85 different vehicle lines, and more than 100 different HD Radio receiver models are available at more than 12,000 retail outlets nationwide," iBIQUITY Pres./CEO BOB STRUBLE said. "We've more than doubled HD Radio receiver sales every year for the past several years, creating a growing installed base of listeners and presenting real revenue opportunities for broadcasters. This new marketing agreement will help radio stations upgrade to digital -- and join the 2,000-plus stations that have already done so."
"This partnership with iBIQUITY makes it easier than ever for a radio station to enter the digital world," CITADEL MEDIA Pres. JOHN ROSSO said. "HD Radio Technology provides significant benefits that will help stations remain competitive. We're making those benefits available with flexible options on a no-cash, barter basis for broadcasters both large and small."