Vyvx Named Preferred Spot Encoder For Project Apollo
April 5, 2006 at 10:07 AM (PT)
ARBITRON has selected VYVX as the encoding and distribution provider of radio, TV, and other spots for national advertisers who are participating in the PROJECT APPOLLO" pilot panel of the PORTABLE PEOPLE METER (PPM) for national marketing research.
VYVX is encoding the audio tracks of commercials with unique, inaudible PPM identification codes to identify and register the exposure of a specific commercial. The commercial code is also tracked even when a local station is not encoding for PPM.