Two Parties Share Radio Mercury Awards Grand Prize
September 28, 2010 at 3:51 PM (PT)
For the first time in its history, the RADIO MERCURY AWARDS program split its $100,000 check for best radio commercial o honor co-winners. Sharing the top prize were EURO RSCG NY agency for the DOS EQUIS beer spot called "Cinco" and the WONGDOODY ad for the WASHINGTON STATE DEPARTMENT OF HEALTH's spot called "Dear Me."
The Radio Station trophy was won by WEAZRADIO INC. AC WBEB (B101)/PHILADELPHIA for its spot called "Woodpecker." To hear the winners, as well as all 60 finalists, click here.
The RADIO MERCURY AWARDS were held during the annual Fall AD WEEK in NEW YORK CITY on MONDAY night.