Triton, CellSpin Create New Social Media Hub
September 29, 2010 at 4:23 AM (PT)
TRITON DIGITAL and CELLSPIN have initiated a sales and marketing partnership where. CELLSPIN’s new real-time "Social Media Hub" product will be added to TRITON Social tools and services. CELLSPIN's Social Media hub brings all of a station's touchpoints across social media -- from FACEBOOK to YOUTUBE to TWITTER -- together on the station's own site, providing a contextual snapshot of everything going on across the web with the station, all in one spot.It allows radio companies to better monetize their social media efforts via social media.
"The ability we give our customers to embed a robust, seamless social networking experience into their own websites, enabling them to make their website the center of their social graph - and successfully monetize their social network, is a capability that all media companies have been searching for," CELLSPIN CEO BOBBY SINGH said."Radio stations have wanted an easy, intuitive way to both aggregate and disseminate their social media content, in real-time, to and from a station’s website for the benefit of their fans and listeners. Our partnership with Triton Digital will give radio stations the ability to do all of this quickly and easily."
"TRITON has committed substantial resources to bring social media to radio and to bring radio to social media," Triton COO MIKE AGOVINO said. "Our partnership with CELLSPIN and their groundbreaking social media hub is another important piece of the comprehensive social media solution that TRITON continues to develop for radio."