Retailers and HD Radio Partner For Holiday Push
September 29, 2010 at 4:23 AM (PT)
iBIQUITY DIGITAL CORP. has launched a comprehensive consumer marketing campaign provided by the HD RADIO ALLIANCE and their 10 member radio broadcasters. The campaign, designed to accelerate HD RADIO receiver sales by influencing holiday shopping plans and driving consumers to major partner retailers, will run in 100 markets with a high-frequency level on 600+ radio stations during the Q4 2010.
The campaign has two related bursts. The first, "The North Pole Gears Up," will feature famous North Pole residents during OCTOBER as they plan for the annual holiday season. The second, "Time to Shop," brings listeners into the lives of SANTA, Mrs. C., the elves and consumers as they make decisions for Holiday 2010 gift giving during NOVEMBER and DECEMBER.
Each of SEARS, BEST BUY and MAGNOLIA HOME THEATRE will be individually supported in specific creative executions.
"While the economy has slowed overall retail sales, HD RADIO product sales are bucking this trend and continue to expand rapidly," said iBIQUITY COO JEFF JURY. "We are delighted to have worked closely with our brand and retail partners as well as the HD RADIO ALLIANCE to create this integrated campaign. This is a great example of how the radio broadcasting industry is partnering with innovative brands to bring the latest in digital audio entertainment to consumers."