Jewel Joins Forces With Ford And Pandora For New Campaign
September 29, 2010 at 8:22 AM (PT)
VALORY MUSIC CO./NASHVILLE artist JEWEL has joined with FORD to announce a new campaign with Internet radio company PANDORA. The new venture will allow PANDORA visitors to use the social share feature to share a “mixtape” from playlists compiled by either JEWEL or JOHN LEGEND. When a song is shared, FORD and PANDORA will make a donation to the artist’s charity of choice.
JEWEL’s song sharing will benefit the NATIONAL BREAST CANCER FOUNDATION, while LEGEND listeners help out the SHOW ME CAMPAIGN, a nonprofit organization promoting equal access to quality education.