Marketron Snaps Up mSnap
September 29, 2010 at 3:48 PM (PT)
Business software firm MARKETRON has acquired mSNAP, the largest broadcast-based mobile advertising network in the U.S. and a leading provider of mobile advertising solutions. The mSNAP solution is being delivered via the MARKETRON Exchange platform, providing clients with a mobile solution that includes audience engagement tools, mobile content and an advertising network that will help media companies grow both audiences and revenues.
MARKETRON's mSNAP acquisition will enable media companies to sell and fulfill both digital and traditional assets through a single, integrated platform. This will eliminate the operational complexity of managing the sale of diverse advertising assets through multiple systems and processes. As a result, clients will be able to offer their advertisers and agencies bundled, cross-media offerings through a unified solution.
"Mobile is one of the fastest growing advertising segments in our industry and mSNAP has established itself as an innovative leader in the category," CITADEL BROADCASTING EVP/Sales MIKE PALLAD said. "The acquisition of the company by MARKETRON, which offers a host of cross-channel solutions for media companies, will increase mSNAP's capabilities and development. We're proud of our partnerships with MARKETRON and mSNAP and look forward to the benefits this merger will offer our stations and advertisers."