Corus, Supernova Erect Platforms For New Music Discovery
September 30, 2010 at 2:45 PM (PT)
CORUS ENTERTAINMENT is partnering with SUPERNOVA INTERACTIVE to launch the first-ever integrated social network with a mandate to recommend new independent music for play on CORUS RADIO’s new music stations. The two wants to take their music-based social media platforms to the next level of music recommendation and discovery.
As CORUS rolls out the social media platforms across its new music stations, each participating station/city will develop its own music community portal, which will provide music fans a place to listen, share and support their local music scene. The initiative has already launched on WINNIPEG’s POWER 97 and VANCOUVER’s 99.3 The FOX and will expand throughout CANADA on CORUS RADIO stations in the upcoming months.
"We're very pleased to be working with SUPERNOVA on the integration of a music-based social media platform with our websites," CORUS ENTERTAINMENT VP/GM DAVID HUSZAR said. "This will serve local communities by providing new music fans a place to listen, share and support their local music scene and emerging artists by offering them opportunities to expose their music to a larger audience through our websites and airwaves."
"By having an online platform through which local bands can promote themselves, music programmers can carefully hand pick the best crowd-sourced music to play on air; then radio again becomes the lynchpin in emerging artist development," SUPERNOVA INTERACTIVE CEO ELLIOTT HURST noted.