ACM Lifting Lives Helps The Animals This Month
October 6, 2010 at 10:52 AM (PT)
The ACM (ACADEMY OF COUNTRY MUSIC) LIFTING LIVES, which is dedicated to improving lives through the power of music, has announced its OCTOBER/2010 theme for its monthly, “My Cause,” web feature is “NATIONAL ANIMAL PROTECTION SAFETY MONTH.” The web feature, which launched in AUGUST, 2010, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM Awards last APRIL, ACM (ACADEMY OF COUNTRY MUSIC) LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the My Cause web feature on ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
Those that are included for OCTOBER include KATIE COOK of CMT, EMBLEM/WARNER BROS. group GLORIANA and COLUMBIA/NASHVILLE artist MIRANDA LAMBERT.
For more information on the organization visit http://www.ACMLiftingLives.org.