Cumulus, WGN-A, Pulse 87 Join Katz Online Audio Network
October 7, 2010 at 11:26 AM (PT)
KATZ 360 SALES picked up three new affiliates to its KATZ ONLINE AUDIO NETWORK -- CUMULUS MEDIA, TRIBUNE Talk WGN-A/CHICAGO and PULSE 87NEW YORK.COM. The KATZ ONLINE AUDIO NETWORK now consists of all of the industry’s premier terrestrial audio streams and many of the bigger pure-play webcasters, including CLEAR CHANNEL, CBS RADIO, PANDORA and ACCURADIO, among others.
"We are seeing exceptional revenue and audience growth as we expand our ability to reach a critical mass of listeners where they live, work and play," KATZ 360 SVP/Publishers SCOTT TAYLOR said. "We've built an unmatched digital audio offering as a one-stop shop for our agency customers. KATZ 360’s growing digital sales team is working closely with national advertisers and their agencies to link offline and online audio to reach consumers via radio, desktops, laptops and mobile devices. The KATZ ONLINE AUDIO NETWORK allows advertisers to customize any campaign to their specific needs -- whether it’s a national strategy, a regional plan or a specific geo-targeted spot campaign."