Report: iTunes Planning An Unlimited Monthly Subscription Service
October 8, 2010 at 5:41 AM (PT)
THE NEW YORK POST reports, "APPLE is talking with the major record labels about a subscription music service that would give customers unlimited access to songs for a monthly fee. APPLE iTUNES boss EDDY CUE was on the phone with music honchos as recently as a few weeks ago trying to figure out how the partners can move forward."
One source told the paper that the iTUNES could have tiered pricing ranging from $10 to $15, while an unnamed music exec said the labels are "supportive of the idea and believe it could re-energize digital music sales."
Album downloads have been increasing for iTUNES, with single sales flat in the first half of 2010.
There has been speculation that APPLE planned to introduce a subscription service for years, but the report claims "the news that music service SPOTIFY will be part of MICROSOFT's WINDOWS Phone 7 release on OCTOBER 11th revived industry chatter."
[Music subscription services have yet to really gain traction in the U.S. Will U.S. consumers bite into this potential Apple offering? Or, will they continue to choose to own their music? What do you think? Comment below.]