WAY-FM Announces Corporate Name Change
October 8, 2010 at 9:40 AM (PT)
WAY-FM MEDIA GROUP INC. announced its formal corporate name change to WAY MEDIA INC. The change reflects the ministry’s growing involvement in media other than terrestrial broadcasting.
"Although radio broadcasting remains our core operation, we also have been focusing on other ways to communicate. This includes mobile, web properties, social media, podcasts and video. WAY MEDIA, and especially 'MORNINGS WITH BRANT' and 'TOTAL AXXESS,' will aggressively develop these areas, so it only made sense to drop the 'FM' from the official name," said COO LLOYD PARKER.