Conclave Webinar Asks: Ready To Make Money With Words?
October 11, 2010 at 5:45 AM (PT)
With so much of a radio’s hour devoted to commercials, how important is it that every sponsor’s message is not only heard but acted-upon by an audience? And what makes a commercial entertaining and not just tolerable? Copywriting guru JEFFREY HEDQUIST will captain the next CONCLAVE webinar, "Write? Right? The Secrets Behind Effective Copywriting," on WEDNESDAY, OCTOBER 13th at 3p EDT/2p CDT.
All CONCLAVE webinars are free but preregistration is required here.
Said HEDQUIST, "Are you frustrated? Radio advertising is one of the most effective advertising media and yet it gets only about 7% of the advertising pie. On top of that, many advertisers don’t renew because 'They tried radio and it didn't work.' Bull. A great radio campaign isn’t just a good schedule. It’s a good schedule of effective, compelling commercials that get results. The right commercials get results. Results change everything. You can create commercials that get results with a few simple changes will that attract listeners and, dare I say, increase TSL, since about 17% of every hour is commercial 'programming'. In this webinar I’ll reveal some of the secrets that have made millions of dollars for my clients, and more than a few bucks for the stations who used those secrets. I look forward to helping make you and your clients successful!"