Sammy Simpson Launches eVENtr
October 12, 2010 at 5:47 AM (PT)
Former CBS RADIO/NEW YORK Dir./Integrated Marketing SAMMY SIMPSON has launched a full-service social marketing and promotion agency named eVENtr. The venture will help companies integrate traditional advertising, media and public relations with social media using creative, interactive ideas and promotions to achieve higher revenues and increased relevance.
SIMPSON describes himself as "a new media guy with old media sensibilities. The goal," he said, "is to build and execute campaigns to entertain and inspire participants in a high-energy, interactive format that surrounds them with powerful words and motivating ideas to create passion and an amplified experience of freedom, confidence and choice."