Border Media Austin Adds VirtualNWS Weather Reports
October 12, 2010 at 7:56 AM (PT)
BORDER MEDIA AUSTIN has added ENVISION RADIO NETWORKS' VIRTUALNWS weather reports. VIRTUALNWS' "BIG" JOHN WETHERBEE will be heard on the cluster's Sports KTXX (104.9 THE HORN), Oldies KXXS (92.5 THE TRUE OLDIES CHANNEL), and Talk KXBT (98.9 THE BIG TALKER).
"JOHN WETHERBEE provides us with a huge advantage and a clear point of differentiation over our competition. His forecasts are timely, accurate and credible, his presentation is stellar, and he's readily available and hugely cooperative should something occur on short notice," said BORDER MEDIA SVP-Operations and AUSTIN Market Manager BOB PROUD. "Now, the ability to access this resource on a barter basis is an added benefit."