KBIG/L.A. Adds Regularly-Scheduled Weekend Traffic Updates
April 6, 2006 at 1:34 PM (PT)
Beginning this weekend, CLEAR CHANNEL Hot AC KBIG/LOS ANGELES will provide listeners with regularly-scheduled traffic updates on SATURDAYS from 10a-6p and on SUNDAYS from 10a-4p.
"Anyone who’s ever been stuck on the 405 on a SATURDAY afternoon, or been late to a DODGER game because the 5 was bumper-to-bumper knows that traffic doesn’t take weekends off," says PD DAVID "CHACHI" DENES. "Our listeners are very active people, taking their kids to little league games or running errands or going to home shows and ball games. We feel that adding traffic updates twice an hour on weekends will help us super-serve our audience, which is always a priority for KBIG."