Entercom/Kansas City Renews Deal To Carry Kansas Jayhawks Sports
October 13, 2010 at 8:01 AM (PT)
ENTERCOM/KANSAS CITY has inked a renewal with IMG's JAYHAWK SPORTS MARKETING for the right to remain on the UNIVERSITY OF KANSAS sports radio network through 2016.
JAYHAWK football and men's basketball, plus coaches' shows, will continue to be heard on Sports KCSP-A (610 SPORTS RADIO)/KANSAS CITY. Women's basketball will air on sister Classical KXTR-A, with some games also on KCSP. KCSP will also carry the weekly "ROCK CHALK SPORTS TALK" show, usually TUESDAYS 6-7p (CT).
"We are pleased to continue our long-term partnership with KANSAS Athletics and IMG," said ENTERCOM KANSAS CITY VP/GM DAVE ALPERT. "JAYHAWK fans across the KANSAS CITY area will have a powerful signal they can turn to every game day and game night. With the addition of coaches shows and special features during the week across our brands, 610 SPORTS RADIO and ENTERCOM/KANSAS CITY are committed to providing the best coverage of KU in the region."
"We're excited that the JAYHAWK RADIO NETWORK will continue its partnership with ENTERCOM," said KANSAS' interim athletics director SEAN LESTER. "610's strong signal, particularly at night, has given our teams terrific coverage in Eastern KANSAS and into MISSOURI. This has made it easier for our fans to follow the Jayhawks."
"ENTERCOM continues to be an integral part of the broadcast team in helping to deliver KANSAS Athletics programming around the region," added JASON BOOKER, GM of JAYHAWK SPORTS MARKETING. "We are excited to not only renew the partnership but also to expand the radio line up to cover more sports shows and more broadcast times for JAYHAWK fans."