Media Monitors Offers 10 Additional Markets
October 13, 2010 at 12:32 PM (PT)
Stations in CHARLOTTE-GASTONIA-ROCK HILL, ORLANDO, COLUMBUS, MILWAUKEE-RACINE, AUSTIN, INDIANAPOLIS, PROVIDENCE-WARWICK-PAWTUCKET, NORFOLK-VIRGINIA BEACH- NEWPORT NEWS, RALEIGH-DURHAM and NASHVILLE who subscribe to ARBITRON’s PPMTM now have access to a slew of new programming tools including instant reaction off the PPM with MEDIA MONITORS' information.
Subscribers will be able to retrieve what was played on the air and play back the content of what was broadcast, as well as see a graph of the behavior of the audience in the PPM panel.
Preliminary PPM data is now available within 5 days after the measured week, exclusively for subscribers of AUDIENCE REACTION, MSCORE and PPM.