Entercom Taps Strutta To Power Online Contests
October 14, 2010 at 6:07 AM (PT)
ENTERCOM COMMUNICATIONS and STRUTTA.COM MEDIA INC. have entered into a relationship to provide contest marketing solutions to ENTERCOM’s network of 110 radio stations across the U.S. Utilizing the STRUTTA contest platform, ENTERCOM will be able to easily set up and manage online promotions around user generated content and social media, at either a local or national level.
"STRUTTA has enabled us to substantially elevate our game in one of our highest profile initiatives," commented ENTERCOM Sr. Dir./Digital Content JOE ROSENTHAL. "We believe these types of promotions are powerful tools to drive both user engagement and sponsorship revenue."