WXJZ Flips To Smooth AC
October 15, 2010 at 11:45 AM (PT)
ASTERISK COMMUNICATIONS has flipped WXJZ/GAINESVILLE, FL to the new SMOOTH AC format delivered from BROADCAST ARCHITECTURE.
"It was our desire to freshen up our successful 12 year run of Smooth Jazz with new artists and more vocals in order to attract a younger, more mass-appeal audience," WXJZ GM JOHN STARR said. "BROADCAST ARCHITECTURE's Smooth AC is the logical choice."
"We are very excited to assist JOHN, BILL ELLIOTT and their team on bringing the SMOOTH AC Network to GAINESVILLE," BA Pres. ALLEN KEPLER states. "With typical AC stations moving away from the softer approach we know that there are many adults looking for a companion to help them relax and enjoy their day. The music mix offers a variety of styles, genres and eras of music not found on other stations and we see this to be a solid opportunity to deliver strong 25-54 PPM ratings."