Eastlan Adds Re-Defined Traverse City, MI For Spring '06 Survey
April 7, 2006 at 8:22 AM (PT)
EASTLAN will begin surveying the TRAVERSE CITY, MI market, effective with the SPRING '06 survey. NORTHERN BROADCASTING SYSTEM/TRAVERSE CITY President ROY HENDERSON is elated that EASTLAN has re-defined the five counties of the market to GRAND TRAVERSE, LEELANAU, KALKASKA, BENZIE, and ANTRIM.
"ARBITRON's definition of the market in NORTHWEST LOWER MICHIGAN spans over 100 miles in distance!" notes HENDERSON. "That's greater than the DALLAS-FORT WORTH market and the HOUSTON-GALVESTON market and it should not be the case. I am excited about EASTLAN correcting the market aberration that is TRAVERSE CITY-PETOSKEY, MI, added HENDERSON.