Gregg Lindner Joins Arbitron In Executive Capacity
October 20, 2010 at 6:05 AM (PT)
ARBITRON has brought aboard GREGG LINDNER in the newly established position of Chief Research Officer and EVP/Service Innovation. In this role, LINDNER will be responsible for ARBITRON's research quality and methods, product development as well as policies and standards for the PORTABLE PEOPLE METER, diary and cross-platform services, and leadership for the Company's MEDIA RATING COUNCIL accreditation initiatives.
LINDNER will also serve as an ARBITRON representative on the SCARBOROUGH partners committee.
"GREGG brings with him more than 25 years of experience as a leader across key areas of our business research, product development and operations areas that are important to ARBITRON's future growth," said Pres.CEO WILLIAM T. KERR. "In addition to his strong technical skills, GREGG is widely respected by broadcasters, agency executives and marketers, as well as by his peers in the media and marketing research industry."