Univision Pulls Ad Urging Latinos Not To Vote From Las Vegas Station
Telemundo, Entravision Vow Not To Run Ads
October 20, 2010 at 7:54 AM (PT)
UNIVISION pulled a radio ad in LAS VEGAS, urging Latinos not to vote. The specific station wasn't identified, but UNIVISION owns Regional Mexican KISF and Spanish AC KRGT in the market.
MSNBC reports, "The Republican group 'Latinos for Reform' had planned to eventually run the commercials in NEVADA, FLORIDA, CALIFORNIA, TEXAS and COLORADO through the NOVEMBER 2nd election."
"Don't vote this NOVEMBER. This is the only way to send them a clear message," the ad said in Spanish. "You can no longer take us for granted."
UNIVISION told THE ASSOCIATED PRESS on TUESDAY that the spot was pulled from one of its Spanish-language radio stations in LAS VEGAS shortly after it aired the first time. UNIVISION added it also banned a similar ad on its TV stations.
TELEMUNDO, the nation's other major Spanish-language network, also said it would not broadcast the TV spots if approached.
ENTRAVISION COMMUNICATIONS CORP. also released a statement on the topic, writing the company "will not be broadcasting advertisements from 'Latinos for Reform' urging Latinos not to vote. ENTRAVISION has a long-standing history of encouraging civic participation and promoting the importance of being involved in the electoral process, and these ads go against what we believe is our responsibility to the local Latino communities that we serve."