Larry Rosin To Host Latest Conclave Webinar
October 25, 2010 at 4:06 AM (PT)
THE CONCLAVE asks, "How important is learning the media habits of your listeners, ages 12-24?" This coming WEDNESDAY, OCT. 27th, THE CONCLAVE will present EDISON RESEARCH's AMERICAN YOUTH STUDY 2010, hosted by EDISON Pres. LARRY ROSIN. This webinar is free, but preregistration is required here.
The material in this webinar debuted at the 2010 RAB/NAB RADIO SHOW in WASHINGTON, D.C. on SEPTEMBER 29th, and will be specially reprised for THE CONCLAVE by LARRY ROSIN.
During this webinar, attendees will learn answers to the following -- What is the level of Internet usage amongst this demo TODAY? How well has radio held on to its crown as the primary source for music discovery? How is terrestrial radio doing with its own streams and what are the advances that new competitors have been making?
Said ROSEN, "The American Youth Study 2010 is a significant survey of the media and technology habits of America's 12-24 year-olds, and represents a sequel to a study originally conducted by EDISON in 2000. In addition to a sample of TODAY's 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study -- TODAY's 22-34 year-olds -- to analyze how their tastes and habits have changed over the past decade."
Added CONCLAVE Exec. Dir. TOM KAY, "Once again, THE CONCLAVE presents an informative webinar that is guaranteed to make the attendee more knowledgeable about an illusive demographic segment -- all for the cost of one’s time. Can anyone afford not to spend one hour during this important webinar, absorbing LARRY’s findings? Don’t miss this opportunity to learn just how teens and young adults have changed over the past decade, and which media are best poised to be competitive in the near term."
For more information on the Learning Conference and all other CONCLAVE educational programs, visit www.theconclave.com.