Lorrie Morgan Launches New Jingle Company
October 26, 2010 at 7:37 AM (PT)
Country artist LORRIE MORGAN, along with her brother MARTY MORGAN and music industry veteran, MARK OLIVERIUS, have launched The REDHOT JINGLE COMPANY, a company that creates advertising jingles for commercial clients.
LORRIE MORGAN will be the principle partner in REDHOT and will have the title of Exec. Dir./Creative Services. The new company will be a full-service music production and commercial jingle service for TV, radio, film and new media to be headquartered in NASHVILLE.
“Some people might say the last thing NASHVILLE needs is another jingle company” explained MORGAN. “But we think the fresh new style of compelling music we are creating for marketers will set us apart. Everything we do is centered on the “hook.” Making messaging that is almost impossible to forget is our trademark. We're applying the same formulas we use for hit songs to create “hit” jingles.”
“We will be using many of NASHVILLE’s best studio musicians with whom we have worked throughout our recording career,” added MORGAN, who considers the venture another welcome opportunity to stretch her creative wings. “MARTY has a great knack for finding the perfect twist to bring an advertising jingle to life and with MARK’s killer arrangements and energy, we are confident we are going to shake things up in the marketing community.”
MARTY MORGAN is a veteran of the advertising community in BIRMINGHAM, DALLAS, KANSAS CITY and NASHVILLE.
The firm is located at The HORTON GROUP building at the corner of Charlotte and 21st Avenue North in downtown NASHVILLE.