KYSR Becomes "Today's Music Alternative"
April 10, 2006 at 6:01 AM (PT)
On the heels of an on-air music research project yesterday (4/9) CLEAR CHANNEL Hot AC KYSR (STAR 98.7)/LOS ANGELES has reimaged itself as "TODAY's MUSIC ALTERNATIVE" noting the recent resurgence of Pop Alternative music from new artists like JAMES BLUNT, NATASHA BEDINGFIELD and DANIEL POWTER, as well as established artists like GREEN DAY, NICKELBACK and TRAIN. The station is jockless, TFN.
STAR 98.7 PD MIKE MARINO commented, "The next evolution of this format is here and STAR 98.7 will lead the way in SOUTHERN CALIFORNIA. This new generation of artists has joined the format's established artists in embracing the art of great storytelling in their music, and our listeners have told us they want to hear more of it. STAR 98.7 will celebrate by featuring top artists from our playlist in signature live on-air STAR LOUNGE performances every MONDAY in MAY."
GM CRAIG ROSSI added, "We're thrilled about the compelling new music coming out for our format, and the results of our on-air music search yesterday confirm that there's an audience for it. We're also seeing that the power has shifted to the listener when it comes to audio entertainment choices, so STAR 98.7 is going to provide lots of opportunities for listeners to tell us what they want from their radio station. And, they can connect to very cool interactive features through www.Star987.com web offerings like the Stripped Music performances, Videos on Demand, NEW!, The Star Music Store downloads and lots of other on-demand content."