Metro Traffic And Univision Radio Form Traffic Partnership
October 27, 2010 at 10:19 AM (PT)
METRO TRAFFIC, a WESTWOOD ONE, INC. business and an independent provider of traffic information to the radio, television and on-line markets, announced today a partnership for METRO TRAFFIC to be the exclusive provider of traffic content for UNIVISION RADIO, the leading SPANISH-language radio broadcaster in the U.S. UNIVISION RADIO owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets.
"With Hispanics now representing 16 percent of all Americans and growing, it is important to ensure that METRO TRAFFIC’S radio network mirrors the population of its markets, and provides millions of SPANISH-speaking commuters the traffic information they need from the stations they trust," said MIKE HAAKE, EVP of Affiliate Sales for METRO TRAFFIC.
For more information about Metro Traffic, click here.