Music City Networks Acquires Zambooie, Now Known As MerchMo
October 27, 2010 at 11:29 AM (PT)
Web agency MUSIC CITY NETWORKS has acquired merchandiser ZAMBOOIE, which will now operate under the name MERCHMO. The two companies combine expertise in digital strategies, web design, and merchandising to offer cutting edge solutions for online promotion, merchandise creation and tour merchandise management. Collectively, their roster includes LADY ANTEBELLUM, KELLY CLARKSON, BRAD PAISLEY, TO WRITE LOVE ON HER ARMS, TOBY MAC, JARS OF CLAY and many others.
MERCHMO will also provide product design for entertainment and corporate clients, as well as full fashion lines and retail placement.
President LANG SCOTT said: "This move feels like a natural progression for both our companies. Between our range of services, we fill in a lot of gaps by combining our talents. We are excited to move aggressively into tour merchandising while we continue to offer the best digital services for our clients. Combining merchandising with our existing eCommerce capabilities is a natural fit."
ZAMBOOIE will continue to exist as a destination site for consumers in the Rock, Christian Rock and charity markets, and new genre-specific destinations will be created by MERCHMO.
For more about MERCHMO, go to www.merchmo.com.