Ebro Darden Named VP/Programming For Emmis New York
October 27, 2010 at 12:25 PM (PT)
EMMIS COMMUNICATIONS/NEW YORK has named EBRO DARDEN as VP/Programming for EMMIS/NEW YORK's three stations, including Top 40/Rhythmic WQHT (HOT 97), Urban AC WRKS (98.7 KISS FM) and Alternative WRXP.
SVP/Market Mgr. ALEX CAMERON announced the promotion as part of the restructuring of the EMMIS/NY cluster -- a continued evolution in modernizing the business to operate more effectively. "As with Sales and Marketing where we have established leadership roles that represent the cluster to drive a mission in a specific area of focus, EBRO will bring the same level of continuity and strategy to our Programming organization to level out our decision making processes and again, efficiencies from the tools we use, partners we choose, standardize a level of excellence within PPM methodology, study and strategy and ultimately represent a global programming view on behalf of our three distinct brands," said CAMERON. "EBRO's performance for EMMIS has been solid, consistent and passionate -- he will bring great value to for all our brands and another perspective and resource for our respected Program Directors, LESLIE and JILL."
"This is very exciting and I’m very grateful to our SVP, ALEX CAMERON, for giving me this tremendous opportunity to lead the entire programming team here at EMMIS/NY," said DARDEN. "Our priorities will be programming efficiency in PPM, growing our digital properties and keeping our brands focused on being culturally significant for our audiences ... these are powerful brands and with the talented team here we’re going to continue to do some serious damage -- lets go!"