BIA/Kelsey Adds FM Translators To Media Access Pro
October 28, 2010 at 4:15 AM (PT)
BIA/KELSEY has added FM translators to its MEDIA ACCESS PRO data service and analytical software. The addition includes nearly 6.000 translators in use nationwide, with technical estimates and population reach of each translator, as well as mapping capability.
"It's an interesting trend that while translators were originally used to provide underserved areas with the signals of distant stations, today they are providing services for AM and multicast stations looking to broaden their reach," said VP MARK FRATRIK. "As the industry transitions to digital there is great value in translators' ability to give the public more programming options."