10 Years of 'Shave To Save' At Virgin Radio 96/Montreal Raises Millions
October 29, 2010 at 1:42 PM (PT)
ASTRAL MEDIA Hot AC CJFM (VIRGIN RADIO 96)/MONTREAL's annual "Shave to Save" event has reached the C$3.7 million mark in funds raised for the QUEBEC BREAST CANCER FOUNDATION over a 10-year period. The promotion launched in 2000 and solicits donations from listeners to have VIRGIN RADIO personalities come to their offices and schools to shave people's heads to show support for the cause.
"What started out as such a simple concept 10 years ago, has grown into a real support group for many breast cancer survivors." said "VIRGIN RADIO BREAKFAST SHOW WITH CAT AND LISA" co-host CAT SPENCER. "I was impressed with the large amount women and young students who got involved as the years went on. I am extremely proud of all VIRGIN RADIO listeners who donated their time, money and hair!"
"For 10 years now, the QUEBEC BREAST CANCER FOUNDATION has had the great privilege of being supported by a staunch ally in the fight against breast cancer. Through its Shave to Save event, the entire VIRGIN RADIO 96 family -- on-air personalities, partners, listeners -- has made an incredible effort to raise the funds that are so desperately needed to pursue our mission and raise our Foundation's profile" said QUEBEC BREAST CANCER FOUNDATION Exec. Dir. SUZANNE LEBREAUX. "Our heartfelt thanks go out to the VIRGIN RADIO 96 team for their loyalty, support, generosity and, above all, their tireless work, which has made this activity one of the fall's biggest events for a whole decade."
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