Max Media's 'Big Country' Trimulcast Makes Changes
November 1, 2010 at 6:53 AM (PT)
MAX MEDIA’s “Big Country” trimulcast WWBE/WYGL/WLGL/SELINSGROVE, PA has undergone an overnight transformation, just a little more than a month after the arrival of new PD RJ JORDAN (NET NEWS 9/17). This morning at 12:01a (ET), the station re-branded itself as “CENTRAL PA’s NEW B98.3.” The station will also continue to be heard throughout the SUSQUEHANNA VALLEY at 92.3 and 100.5.
Imaging guru JOHN WILLYARD has signed on for station voice duties. The current air staff stays in place, but look for dayparts to shift a bit as JORDAN plans to slide into a regular weekday air shift within the next few weeks.
The station will soon re-tool its online platform as well, and will be streaming shortly at www.B983.com.