Westwood One, Broadcaster Marketing Services Launch Sports Prep Service
November 2, 2010 at 7:37 AM (PT)
WESTWOOD ONE and BROADCASTER MARKETING SERVICES are launching a new sports prep service for radio stations this month. The service will offer top sports stories with air-ready audio in a searchable web platform, updated around the clock every day.
"As stations continue to seek out products and utilities to help simplify their operations, WESTWOOD ONE is meeting their demand head on," said WESTWOOD ONE EVP/Affiliate Sales DENNIS GREEN. "WESTWOOD ONE's Sports Prep not only gives stations easy access to the best sports stories and columnists from thousands of media outlets across the country, it delivers relevant air-ready audio which we are confident will make it the one-stop-shop for all things sports."
''We're excited to be partnering with the recognized leader in the field to create what we believe will be the country's premier sports prep service," said BMS Pres. DAVID BRODY. "Our combined resources will fill an acute need for the creation of sports-oriented content."