ConsumerAffairs.com Launches Radio Version Of Newsletter
November 2, 2010 at 4:42 PM (PT)
CONSUMERAFFAIRS.COM is launching radio and text syndication of its "THE DAILY CONSUMER" newsletter. The site has expanded its daily story output to 25 or more, and has added former MERRILL LYNCH BROADCASTING President FRED YAGER and HOLLYWOOD journalist SARA HUFFMAN to the staff.
"With a shaky economy, high unemployment and turmoil in the retail and real estate sectors, there's never been a greater need for solid, reliable news that helps consumers live their everyday lives more frugally, safely and efficiently," said founder and Editor-in-Chief JAMES R. HOOD. "It's unfortunate that as newspapers have cut back on their journalistic endeavors, they have so often reduced or eliminated their consumer news coverage. Sports, entertainment and business news always seem to survive, but news that matters to consumers gets thrown out like yesterday's newspaper."
"CONSUMERAFFAIRS.COM has built an outstanding record of crusading fearlessly for the rights of American consumers. It has weathered advertising downturns, nuisance suits and coordinated attacks by hackers and evil-doers but has bounced back stronger than ever each time," said President and CEO ZAC CARMAN. "We are dedicated to growing the site aggressively and introducing new lines of service that will enable American consumers to make wise buying decisions and build a solid financial foundation that will serve them well in both good times and bad."
The radio version of "THE DAILY CONSUMER" e-mail newsletter will be offered free (without commercial content attached) to over-the-air and Internet radio stations beginning in mid-NOVEMBER in both text and audio formats, with veteran LOS ANGELES broadcaster STACEY COHEN anchoring the 45-second broadcast version. The text version gives stations the option of having their own voices read the content and/or publish it on their websites.
Reach COHEN for more information at Stacey.firstname.lastname@example.org or call her at (310) 872-8772.