WMYX Gives Out 'Free Hugs' For Election Day
November 3, 2010 at 1:22 PM (PT)
ENTERCOM Hot AC WMYX (99.1 THE MIX)/MILWAUKEE, WI handed out "FREE HUGS" to listeners for election day along with "I HUGGED" stickers to go along with their "I VOTED" stickers.
The campaign was started by 99.1 THE MIX to "GET BACK TO THE BASICS" after an intense election year filled with a flurry of negative advertising.
According to afternoon jock VAN MCNEIL who was handing out hugs at polling stations, "I was surprised at how many people actually WANTED the hugs."
Morning show host ELIZABETH KAY commented, "Listeners were calling the station asking for VAN's exact location so they could get their free hug as well."
Morning show host KIDD O'SHEA added, "It's our way of turning a negative into a positive."
To listen to audio of the event, click here.