Journal Broadcasting Pays For PPM Service
November 3, 2010 at 2:05 PM (PT)
JOURNAL BROADCAST GROUP has reached an agreement to subscribe to ARBITRON's PPM monitoring system, reports the MILWAUKEE JOURNAL-SENTINEL. The radio group was one of the few remaining hold-outs for the PPM.
In MILWAUKEE, it leaves the MILWAUKEE RADIO GROUP as the only cluster in the market not subscribing.