Steve Greenberg Uses Unique Video To Promote Artist
November 9, 2010 at 4:26 AM (PT)
The WALL STREET JOURNAL has written a nice piece on S-CURVE Founder/CEO STEVE GREENBERG, who has come up with a unique way to promote singer-songwriter ANDY GRAMMER.
Writes THE JOURNAL, "Mr. GREENBERG's label, S-CURVE RECORDS, recently launched an online music video by an unknown singer-songwriter named ANDY GRAMMER. The hook: The clip gave viewers a way to steer the action -- and a potential incentive for repeat viewings. As the singer ambles along to his bouncy tune 'Keep Your Head Up,' viewers choose between on-screen prompts, clicking to send the singer into different goofy scenarios."
After just over one week on the web, about 80,000 people watched the video, with 45% viewing it more than once.
Now, GREENBERG is using a more traditional route, having the artist perform for radio programmers around the country to drum up airplay. "Even if you're a forward-looking music company, you still have to get your records on the radio and in WAL-MART in order to succeed," he said.
View ANDY GRAMMER's interactive video here.
Read the entire article here.