Radio Disney Updates iPhone/iPod Touch App
November 9, 2010 at 10:52 AM (PT)
RADIO DISNEY's iPhone and iPod Touch app has received what the network calls a "major update," taking advantage of the multitasking capabilities of iOS4. The app now allows listeners to stream RADIO DISNEY while using other features and apps on the devices.
Also included are the ability to request songs, event listings, and the opportunity to send shout-outs to the station and staff. The new version also adds enhancements for advertisers with featured in-app placement.
"RADIO DISNEY's app has quickly become one of the most frequently downloaded free, DISNEY-branded, parent-approved app, by providing radio content that kids love at our consumer's fingertips," said MICHAEL PETERSON, Exec. Dir./Digital Media, DISNEY ABC TELEVISION GROUP.
VP/Ad Sales JON SAYER added, "The sponsorship opportunities of the RADIO DISNEY App demonstrate our ability to deliver our advertising partners programs that are relevant to kids, tweens, and moms, across our DISNEY media platforms."