Triton Digital Releases Targeted Ad Injector Module
November 10, 2010 at 5:19 AM (PT)
TRITON DIGITAL has released its "Targeted Ad Injector" technology, which lets advertisers insert hyper-targeted ads into streaming media for niche and discreet audiences in specific Designated Market Areas (DMAs).
Targeted Ad Injector plugs into the TRITON Ad Injector platform, and lets broadcasters place highly-relevant ads into the stream based on the geographic location of the listener, enabling a reach into niche audiences broadcasters couldn’t reach with traditional advertising spots.
"Our advertising staff was able to generate significantly better returns from our ad rate per CPM as a direct result of our new ability to deliver location-relevant messaging," said AEIBO LLC (HINDI RADIO MERA SANGEET) CEO AMIT KHANNA. "MERA SANGEET's target listeners are a highly sought-after audience that happens to be widely dispersed across multiple DMAs. By leveraging TRITON’s server side Targeted Ad Injector we are able to offer our clients the reach they desire with geographically targeted ads across all players and clients, including iPHONE, ANDROID phones, GOOGLE/APPLE TV and smart devices."
"Broadcasters are continuously looking for new ways to make the most of their streaming product, especially given the reach the Web provides and the ability for audiences to access streams in more places, and through more devices," said TRITON COO MIKE AGOVINO. "Similar to the way Web search companies deliver personalized ads for relevant search terms, Targeted Ad Injector instantly increases the value of ads for advertisers with location-specific messaging delivered to audiences via the device of their choice, for which broadcasters can demand premium CPM rates."