Jacobs Media To Conduct 'Marketing To Men' Research Study
November 15, 2010 at 7:30 AM (PT)
JACOBS MEDIA will conduct an industry-wide survey of men -- their spending habits, decision-making power, and their value to advertisers. The company is inviting all male-targeted radio stations from Rock to Sports to participate in the first-ever research study designed to focus on the value of males for advertisers. "Marketing To Men" was born out of the realization that more media buys than ever are targeting women because of the perception that males are no longer the key decision-maker or controller of the purse strings in the household.
"I have spent the past two decades speaking to advertisers on behalf of our radio clients and have heard every false stereotype about men," said JACOBS MEDIA VP/GM PAUL JACOBS. "ARCHIE BUNKER and HOMER SIMPSON aren’t the typical guy, so it’s time to research males and determine what the facts are."
All radio stations -- not just JACOBS MEDIA clients -- are invited to participate in this web survey, which will take place in early JANUARY. To learn more, click here.