Warner/Chappell Launches Incubator Label Perfect Game
April 11, 2006 at 3:18 PM (PT)
WARNER MUSIC GROUP publishing arm WARNER/CHAPPELL MUSIC today announced the creation of PERFECT GAME RECORDING CO., an "incubator initiative designed to promote and develop emerging artists."
PERFECT GAME will sign unsigned songwriter/recording artists to WARNER/CHAPPELL and provide them with the opportunity to write, record and release albums and singles via WMG's incubator infrastructure. WMG's EAST WEST RECORDS will provide marketing and promotion resources, while WMG's independent music distributor, ALTERNATIVE DISTRIBUTION ALLIANCE, will handle U.S. distribution for PERFECT GAME.
Former ZOMBA MUSIC GROUP A&R exec HOWIE ABRAMS will head PERFECT GAME as its GM. BROOKLYN's hip-hop, punk outfit THE LORDZ is the first signing to the newly-formed company. The debut album features collaborations with RANCID's TIM ARMSTRONG, BOWLING FOR SOUP's JARET REDDICK and EVERLAST.
"With PERFECT GAME, WARNER/CHAPPELL can now organically develop its performing songwriters in a low-risk environment, with an eye towards long-term career growth -- in either the independent or the major label community," said WARNER/CHAPPELL Chairman and CEO RICHARD BLACKSTONE. "With an executive of HOWIE's caliber at the helm and by drawing on the resources of WMG's successful incubator initiative, I'm confident that PERFECT GAME will enable us to kick start the careers of developing songwriter/ recording artists and help them grow their audience."