Toyota Turns On iHeartradio
November 15, 2010 at 5:52 PM (PT)
TOYOTA MOTOR SALES (TMS) U.S.A., Inc. will start to incorporate CLEAR CHANNEL RADIO’s IHEARTRADIO into select TOYOTA vehicles beginning in 2011. More details will be released at the CONSUMER ELECTRONICS SHOW (CES) in JANUARY 2011.
"Personalization is important to our customers. Delivering iheartradio in the vehicle will allow our owners to customize their drive-time experience”, TMS VP/Advanced Technology JON BUCCI said. "I have always felt TOYOTA provides one of the best audio platforms and this partnership takes it even further."
"Using our digital expertise to further enhance the driving experience, and make the car the next digital audio and information platform for consumers, it is great to work with a leading automotive partner in TOYOTA," CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN said. "Our IHEARTRADIO service is a perfect fit for the car, offering literally hundreds of radio stations and dozens of programming genres to choose from -- whether that is your hometown favorite you grew up with, a station in the city you are driving in, or a category of music or information that engages you. You'll be able to have your favorite entertainment, nationally or locally, with real time traffic updates."