Citadel Broadcasting Names E.B. Moss VP/Strategic Marketing Solutions
November 16, 2010 at 12:28 PM (PT)
CITADEL BROADCASTING has named E.B. MOSS to the newly created position of VP/Strategic Marketing Solutions. MOSS, an award-winning advertising veteran, will be responsible for maximizing sales revenue opportunities for the company by developing creative vehicles and programs designed to drive client messaging across multiple platforms.
"E.B. is an incredibly talented visionary who will enhance our ability to integrate our portfolio of assets while elevating their value for our clients," said VP/Corporate Sales DARRIN KLAYMAN. "We’ll be relying on her expertise to identify and secure the additional assets, resources and tools needed to complete the lineup of strategic partnerships we have in place today. I have every confidence that adding her capabilities to the team will upgrade the campaign opportunities we offer to current and future advertising partners."
"CITADEL's exceptional lineup of local station personalities and syndicated programming presents a variety of venues for advertisers to connect with the specific audiences they are targeting," said MOSS. "Our goal will be to surround our listeners with best-in-class digital and social extensions of our brands, which will deliver a greater return on investment for every campaign we bring to market. I’m delighted to be joining the organization and look forward to working with such a remarkable team."