WBLS & WLIB Establish Electronic Listener Connection
November 19, 2010 at 12:53 PM (PT)
INNER CITY BROADCASTING CORP. (ICBC) Urban WBLS and Black Gospel WLIB-A/NEW YORK have partnered with RDZ MEDIA GROUP Electronic Data Collection (EDC) software to capture information on attendees at their recent “CIRCLE OF SISTERS” event held this past OCTOBER 30th and 31st at the JACOB JAVITS CENTER in NEW YORK.
Utilizing a combination of stationary and floating iPads supplied by RDZ MEDIA GROUP attendees were asked to answer basic questions prior to joining the WBLS Inner Circle and the WLIB Praise Club to be eligible to win an assortment of prizes. VICTORIA FLEARY, Dir/Interactive for ICBC said, “We are expecting that this helped to strengthen our relationships with our audiences and users by enabling us to efficiently connect with the attendees in person at the event.”
“We are delighted to be working with RDA,” said KEISHA SUTTON-JAMES, VP/ICBC Broadcast Holdings. “The team has been wonderful to work with. Current technology, excellent customer service and competitive pricing were among the factors that helped our decision.”