KABC-KLOS Take Over Controversial Billboard
November 22, 2010 at 4:36 AM (PT)
The controversial electronic billboard along the SAN DIEGO FREEWAY (I-405) in LAWNDALE, CA formerly featuring BONNEVILLE Triple A KSWD (100.3 THE SOUND)/LOS ANGELES now features CITADEL Rock KLOS and Talk KABC-A on opposite sides.
The changeover took place FRIDAY and shows KABC, with individual shows promoted on the electronic portion, on the side facing northbound traffic and KLOS, with information about each song currently airing on the station, on the side facing southbound traffic. KLOS' side also takes a slap at THE SOUND with the message "Finally, A Rock Station On This Sign" in rotation.
The board, which some term the largest in SOUTHERN CALIFORNIA, was opposed by local residents but gained approval with the proviso that, under a local ordinance, the board would only promote businesses physically located in LAWNDALE, a small city in the SOUTH BAY adjacent to REDONDO BEACH.
The city rented the billboard to THE SOUND under a loophole that designated a local LAWNDALE address as home to a marketing office for the station, and the same method is being used for KLOS and KABC, with an address of "4737 West 156th Street, LAWNDALE," the address of the billboard, appearing on the board for the "Marketing Department" of the radio stations. KABC and KLOS' offices and studios are several miles north of LAWNDALE on La Cienega Blvd. in LOS ANGELES near CULVER CITY.