Ofcom Cites Total Star/West Wiltshire For Commercial Mentions In Programming Content
November 22, 2010 at 7:40 AM (PT)
ONE GOLD RADIO AC-Classic Hits TOTAL STAR 107.5/WEST WILTSHIRE, ENGLAND has been found in breach of the Broadcasting Code by U.K. radio regulator OFCOM for airing comments by afternoon host ANDY HENLY that constituted advertising within program content.
During the AUGUST 31st show, HENLY said, "you can find out all about the half-price sale on our website. There's deals on photography, also on short breaks, yes, you can still maybe have a short break before CHRISTMAS, sport and leisure and also health and beauty, and food and drink. TOTAL BATHROOMS have a fantastic offer on their 'lovemeter' and if you are musically enthralled, then DUCK, SON AND PINKER has some good deals as well. Check out all the deals, today's deals on our website."
OFCOM ruled that while lack of payment for the mentions meant that the rule against product placement had not been violated, the comments "promoted and endorsed the companies in question" and gave undue prominence to the companies, thus violating the Code.