Detroit's Amp Launches Anti-Bullying Campaign
November 24, 2010 at 4:17 AM (PT)
CBS Top 40 WDZH (98.7 AMP)/DETROIT has made a commitment to bring awareness to the problem of bullying.
“Unfortunately, bullying has become a serious issue recently,” said DEBBIE KENYON, VP/Market Manager of CBS RADIO DETROIT. “Kids not only have to endure this at school, but now kids and adults are experiencing this through social media. 98.7 AMP RADIO, our core artists, our on-air talent and the DETROIT LIONS are reaching out to let kids know that bullying isn’t right.”
Motivated by the recent number of local and national stories related to bullying, 98.7 AMP started airing public service announcements urging the public to end the epidemic of bullying as well as to seek help if victimized by bullying. The PSAs are voiced by several 98.7 AMP personalities and artists, including JASON DERULO and TAIO CRUZ, as well as LIONS players such as quarterback MATT STAFFORD, defensive tackle NDAMUKONG SUH and defensive end KYLE VANDEN BOSCH.
The station hopes to expand the anti-bullying campaign into schools, and to help launch a heroes program within schools that would encourage students to report bullying and to offer their support to students have been bullied.
The anti-bullying resource page can be found at www.987ampradio.com.