The Christmas Format For Santas & Scrooges -- The Next Conclave Webinar
November 29, 2010 at 5:22 AM (PT)
MCVAY MEDIA Pres. MIKE MCVAY presents CHRISTMAS TIPS FOR SANTAS & SCROOGES -- a unique webinar revealing the strengths and weaknesses of 'going all CHRISTMAS' -- on THURSDAY, DECEMBER 2nd at 2p CST. This webinar is free, but pre-registration is necessary by clicking here.
In this presentation, the CHRISTMAS Format will be examined in detail by MCVAY. He’ll candidly discuss what works, what doesn't, and why All CHRISTMAS isn't right for everyone.
Said MCVAY, "Yule want to join us for an interesting discussion on the power of this seasonal programming staple at many radio stations, and how you can maximize your foray into holiday music, or how you might blunt the effect of your competitor's efforts."
This webinar is hosted/moderated by JAY PHILPOTT, CONCLAVE Board member and BONNEVILLE Adult Hits WARH (106-5 THE ARCH)/ST. LOUIS personality.