Coleman Posts 'Streaming Strategies' Presentation Online
November 29, 2010 at 1:55 PM (PT)
COLEMAN INSIGHTS has posted an online presentation of "Successful Audio Streaming Strategies" on its website. Visitors to can access a multimedia presentation of the study’s findings, as well as the original study report.
"We have received a lot of requests for the presentation from those who could not attend RAIN Summit East," said COLEMAN INSIGHTS VP SAM MILKMAN, who delivered the debut presentation of the study. "Now anyone who would like to see the insights about streaming audio consumers we presented in WASHINGTON can easily do so."
Among the key findings of the study are the low awareness levels and relatively shallow perceptions consumers who use streaming audio have of the options available to them. The study also includes comparisons of consumers’ perceptions and usage of Internet-only streaming audio services such as PANDORA with the offerings of terrestrial AM/FM radio stations.