Astral Media Inks Deal To Create Smartphone App
November 30, 2010 at 4:00 AM (PT)
Following the lead of rivals CORUS and CTV/CHUM, ASTRAL MEDIA plans to release a mobile phone app for its 83 radio stations across CANADA under a three-year deal with UBC MEDIA GROUP. The apps will be available for the iOS, ANDROID, and BLACKBERRY platforms.
"These new mobile applications will allow us to deliver a rich digital content offering integrated with a deep social media platform," said EVP of Content and Platforms ROB FARINA. "The rollout of these exciting applications will be a game-changer from a user experience standpoint across all our platforms."